Increased online traffic and created new advertising revenue opportunities by conceptualizing, art directing and designing weekly digital covers with exclusive content. Became the first Meredith brand to monetize digital covers.
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PEOPLE VIP
Increased brand's reach by creating the visual voice for a People VIP, a daily digital show that garners millions of views across all platforms, while growing the digital audience to more than 2M unique visitors a month.
going social
Boosted engagement rates and referrals by ideating and designing social media cards.
TAX TIME
HOLIDAYS
DAILY HOROSCOPE
DAILY QUOTES
COVID
Conceptualized and art directed PHOTO BOOTHS for various tentpole events as part of the sponsorship program.
50 MOST BEAUTIFUL
MOST POWERFUL WOMEN
FESTIVAL
FESTIVAL
elige a tu bello
Designed the social campaign to promote online voting for the 50 Most Beautiful franchise and give daily result updates.
POWERFUL WOMEN
Social media campaign to promote the annual 25 Most Powerful Women event.